REFU

REFU is a recycling company that transforms industrial and household waste into contemporary, conceptual furniture. The visual identity captures the balance between sustainability and modern design. The sans-serif logotype reflects clarity, functionality, and timelessness — echoing REFU’s mission to redefine discarded materials through design. Minimal yet expressive, the brand embodies the idea of transformation, turning what’s overlooked into objects of purpose and beauty.

Reusable shopping tote bag with a blue background, orange handles, and abstract black, white, and orange designs.
Design guideline for a logo with the word 'Refu' using a specific typeface, with annotations about size and spacing, including examples of the logo at different sizes.
Close-up of a cherry-shaped body piercing on human skin, with an abstract digital illustration of a chair superimposed in the foreground.
Multiple business cards with colorful backgrounds and abstract floral designs, featuring the word 'Refu' and contact information.

Brand Guidelines

The REFU brand guidelines feature a clean, editorial layout that defines the brand’s visual direction — from logo and colour use to illustration, photography, and social media design. Clear dos and don’ts ensure consistency, while the overall presentation reflects REFU’s modern, and sustainable identity.