JOULEBAR

JOULEBAR is a sustainable, organic energy bar brand crafted for those who live boldly and adventure often. Inspired by the essential elements of nature—sun, soil, and water—the visual identity embodies vitality, balance, and authenticity.

Collection of various logo designs for JOULEBAR, featuring text, illustrations of a kneeling figure with halo, natural elements, and abstract sun and landscape images in different colors and styles.

The brand communicates a sense of natural wealth and nourishment, emphasizing wholesome ingredients and an active, outdoor spirit. I developed a cohesive branding system including the logo, stationery, and packaging design, all reflecting JOULEBAR’s commitment to sustainability and premium quality. The result is a brand that feels grounded in nature yet energized for modern explorers.

Design Direction

Close-up of two apple crisp bars with a crunchy topping and apple filling, one bar cut in half showing the interior.
Three chocolate-covered caramel and nut candies, two of which are cut in half to reveal caramel and chopped nuts inside.
A stylized logo featuring a sun with rays above mountains and water, with the word 'Joulbar' underneath.
A collection of branding and marketing materials for Joulebar, including business cards, a letter, and a folder with a green and beige design, along with a potted succulent plant on a white background.
Two Joulebar protein bars, one Dark Chocolate Pistachio Butter and one White Chocolate Orange Deluxe, placed on a white surface.
Assorted mixed nuts including walnuts, cashews, almonds, macadamia nuts, and a Brazil nut.
Three posters on a beige wall promoting energy bars and a company called Joulebar, with a shadow of a skateboard and a vent below them.